Beyond The Kitchen Sink Kitchen Gadgets and Food News

The Press Release Recipe Done Right

Grace Young's Stir Fry Tips and Wok Summer Salad Recipe.

Ah, press releases with recipes. Two great tastes that taste great together. Or at least one great taste. Usually. In any event, the following press release pairs not only a recipe for Spicy Stir-Fried Chicken Salad, but it does so while offering a few tips for wok-cooking. Nicely done, Edgecraft, makers of the Chef’sChoice 1520 AngleSelect Diamond Hone Electric Knife Sharpener.

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June 16, 2011   No Comments

King’s Hawaiian Carne Asada Torta Sandwich

King's Hawaiian Carne Asada Sweet and Spicy Sandwiches

As far as I’m concerned every press release should contain a recipe. That probably isn’t going to happen any time soon (and actually might not be too appetizing for Dow, Exxon, or say, Applebee’s releases). But at least if you are going to put out a press release with a recipe, do it right. Kings Hawaiian takes the easy way out for their sandwich pictured above and calls for “carne asada spice blend” as one of the ingredients. (By the way a telera or bollilo would be the proper bread to get, but in King’s defense they at least don’t call their creation a torta.) Sigh. Luckily BTKS knows what to do about that.

Read on for the press release, as well as a link for a “carne asada spice blend” that’s worth a try.

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June 15, 2011   2 Comments

Your $25,000 Sandwich

Got a sandwich that doesn’t mess around? (Actually being messy is probably okay, though.) Mezzetta, the pepper and olive people are sponsoring a recipe contest calling for killer sandwiches. Considering that peppers are most likely to be involved, these look to be some flavorful entries for sure. Click through to read the whole press release, including information on how to enter.

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June 3, 2011   No Comments

Betty Crocker And Pillsbury In Cahoots About Pie

Betty Crocker says: Pie Lovin’ This has been declared the “Year of the Pie” and we are seeing (and eating) creative takes on pies everywhere – from sweet to savory

Foodland — (BTKS Investigative Reports)–In a display of interdepartmental cooperation, Betty Crocker and Pillsbury have revealed that both brands are in support of 2011 being “Year of the Pie.” Both under the umbrella of General Mills, the two culinary powerhouses have separately issued press releases supporting this finding. Just goes to show the power of pie and BTKS is pleased. Pie is superior to cupcakes, and with the marketing power of a global company, the world will soon agree. Mwahahahahahaha!

Pie Lovin’
This has been declared the “Year of the Pie” and we are seeing (and eating) creative takes on pies everywhere – from sweet to savory.

The rest today’s press release follows and includes links to the deliciousness.

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May 29, 2011   1 Comment

It’s Official: Pie Is The New Cupcake

Chocolate Chip Cookie Stuffed Pies - This new type of pie takes inspiration from the cookie, which never goes out of style. This recipe brings the current craze for the

Well, it’s about time. Cupcakes are good and all, but they don’t do savory. Pie is clearly superior. Pillsbury has made it official and has decreed 2011 to be “The Year of the Pie.” Whether or not the company’s low-risk announcement will alter the course of the cupcake trend is yet to be seen, but they got it right by including recipes in their marketing push. Shown above is the Chocolate Chip Cookie Stuffed Pie, and all the recipes can be found at

Read on to see the list of Top 10 Pies to Try.

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May 26, 2011   No Comments

Golden Krust Sauce And A Jerk Burger To Boot

GOLDEN KRUST CARIBBEAN BAKERY & GRILL BURGER Jamaican Jerk Burger with Lime Coleslaw for summer entertaining with Island ease. (PRNewsFoto/Golden Krust Caribbean Bakery & Grill, Chas Orrico) NEW YORK, NY UNITED STATES

You gotta love it when a company includes recipes in a press release. In this case, Golden Krust Bakery has included a couple of recipes in honor of their new line of condiments. And actually, they sound pretty good. Check out the Island Flavored Ketchup:

The perfect accompaniment to savory dishes, this blend of herbs, including scallion, thyme, scotch bonnet peppers, pimento and onions, is an exceptionally flavorful condiment, ideal for meats, seafood, poultry.

Sounds pretty good! Read on for the whole press release, including two recipes.

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May 21, 2011   No Comments