Beyond The Kitchen Sink Kitchen Gadgets and Food News

Cook Up A Virtual Jamie Oliver Feast

Playfish and Jamie Oliver cook up tasty recipes in Restaurant City

Like Jamie Oliver? Like Facebook games? Guess what two things have just collided. Read on to learn how the TV Chef has invaded Restaurant City.

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May 19, 2011   No Comments

Bob Evans New Sausage Design; Still 16-Ounces

The new Bob Evans packaging shows off a more contemporary, yet relaxed look. It depicts Bob Evans’ consistent farm-fresh goodness with images of his farm and his promise.

Package design changes from time to time; the idea is by changing the package, the product will attract new customers. This should come as no surprise, we have all spent an extra second or two hovering over an often-used product that has been repackaged. Usually we decipher the new colors and symbols rather quickly and throw it in the cart without a second thought. For the marketers and designers behind the scenes however, this is very serious business.

Bob Evans announced that the packaging for its food product line will be given an overhaul. An example is the sausage roll pictured above. Hopefully, given the amount of time and effort spent on the redesign they knew enough to not change the amount of sausage in the package from 16-ounces to 12-ounces. (And yes, this post was just an excuse to add that internet-classic link.)

Read the rest of the press release below.

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May 18, 2011   No Comments

White Castle Does Bacon

White Castle logo

White Castle has, shall we say, a distinct aroma. And it’s no secret that the smell of bacon cooking is the greatest smell in the world. So it only makes sense to put the two together! Today’s press release highlights just that. Read on and crave on.

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May 12, 2011   No Comments

George Foreman Burger Recipe Contest

George Foreman Brand Announces New Fat-Reduction Claim, Recipe Contest and National Partnership

Think you can make a better burger that the one pictured above? Well, you probably can. Honestly that one doesn’t look too appetizing. Luckily, there’s a recipe contest that will let you put your money where your mouth is. Or rather, make that George’s money. Read on for the whole press release.

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May 10, 2011   No Comments

Hey Ziploc, Men Eat Leftovers Too

Ziploc VersaGlass Container, Variety Pack, 3-Count

There’s a great Simpsons quote in the episode where Milhouse’s dad is getting fired from the cracker factory for being divorced.

“Kirk, crackers are a family food. Happy families. Maybe single people eat crackers…we don’t know. Frankly, we don’t want to know. It’s a market we can do without.”

That’s how it is in marketing too. Marketing is family food. A current Sea-Doo commercial for some reason explicitly shows a shot of a wedding band securely wrapped around a man’s finger as he navigates his water vehicle to the dock. Now Viagra ads and such make at least some sort of sense (for such nonsense), but jet skis? Ah well, that’s how it is. Moms are also the only one’s in the kitchen too…

Read on for today’s press release regarding the Ziploc VersaGlass Container:

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April 26, 2011   No Comments

Dairy Industry Gets On Board Food Truck Craze

Real California Buttermilk Truck Famous Breakfast

Not prone to miss an opportunity to tell us how good milk is for us, the California Milk Advisory Board has issued a press release using food trucks as an example for how desirable Real California Milk (and cheese) is.

Click on through for the press release, but more importantly, the biscuit recipe from the Buttermilk Truck.

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April 4, 2011   No Comments