Beyond The Kitchen Sink Kitchen Gadgets and Food News

New BK Stuffed Steakhouse Burger Looks Wrong Way

New BK STUFFED STEAKHOUSE Burger Spices Things Up from the Inside Out with Jalapeño and Cheddar.

Well, I’ll admit it’s not the first thing I thought of when I saw the new BK Stuffed Steakhouse Burger, but it did remind me of Eddie Murphy’s classic sketch about a McDonalds burger. His ‘house-burger’ that he described had peppers and onions integrated throughout the patty, while Burger King’s new offering “stuffs” the patty with jalapeño peppers and Cheddar cheese.

Look forward to a television campaign starting January 17.

(Psst, Burger King. This is what a stuffed burger is supposed to look like.)
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January 11, 2011   2 Comments

Reese’s Peanut Butter Cups Go Mini At CES

In one of the most unexpected launches at the Consumer Electronics Show (CES), the Reese’s® brand, makers of Reese’s Peanut Butter Cups, today, unveiled the latest mini-innovation in candy snacks – Reese’s Minis. Billed as the “Next Big, Little Thing™,” Reese’s Minis are making history as the smallest Reese’s Peanut Butter Cups ever, and the first snacking candy to be introduced at CES. In fact, Reese’s Peanut Butter Cups is The Official Candy of the Consumer Electronics Show.

It might not be the biggest news out of CES 2011, but it could be the littlest. Well, the most edible at least. Taking advantage of the electronics show to announce a new miniature product may be commonplace, but The Hershey Company usually isn’t involved. However, when the announcement is regarding Reese’s Peanut Butter Cups, they get the benefit of the doubt.

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January 7, 2011   2 Comments

eCoupled Creates Packaging That Cooks

eCoupled wireless technology as seen on a Campbell's soup can at CES 2011.

Credit: Gizmodo

A few years ago I witnessed an eCoupled presentation of wireless power. While the underlying tech is nothing new, the execution is probably miles away from what Nikola Tesla imagined. For example, news coming out of CES 2011… food that cooks directly in the packaging… and no, not in a microwave.

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January 6, 2011   1 Comment

Where Did All The KFC Wet Wipes Go?

Mmm, wet-nap hot wings.

Wet wipes. Moist towelettes. Wet naps. Whatever you call them, those pre-packaged napkins soaking in solution come in handy all the time. From gas stations to fast food establishments, the real pocket squares are there to tidy up messes. And KFC is trying to say they are unnecessary for their sauceless Hot Wings. With a contest. Yes, a wet wipe contest.

For some odd reason, there doesn’t appear to be many wet wipe-themed contests, but KFC looks to change that starting today. To promote the sauceless Hot Wings, KFC is running a contest asking contestants for “ideas for repurposing KFC’s “leftover” wet wipes”. Finalists will be chosen to produce videos that will be available for viewing starting January 20 on KFC’s YouTube channel.

Not only will five finalists each get $500, but more importantly, they will each receive one thousand wet wipes. (Brand to be determined.)

Official press release after the jump.

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January 5, 2011   No Comments

‘Drinkify’ To Your Heath With Tropicana Tropolis

PepsiCo's Tropicana Tropolis is set to  'snackify' beverages and 'drinkify' snacks.

Well news of this sort is sure to inspire ridicule. At the very least, in how it is presented. PepsiCo announced that they want to ‘snackify’ drinks and ‘drinkify’ food. Yes, they used those words. From the CEO of PepsiCo:

“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.”

And the result? Tropicana Tropolis, a new “portable kids snack” that will be available in three fruit blends starting at the end of this month. Named CherryWorld, GrapeWorld and AppleWorld, the fruit squeezers are designed to appeal to kids while “an online universe will allow them to discover the fun in fruit through interactive games”.

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January 3, 2011   No Comments