Beyond The Kitchen Sink Kitchen Gadgets and Food News

Because Fire And Chicken Belong Together

    * Escalating cheers and excitement from crowds as El Pollo Loco crew members pull the ropes of a massive 25-foot bow drill until an ember possibly emerges     * An El Pollo Loco Grill Master donned in a flame-retardant suit enters the Bow Drill area with giant tongs to grasp the ember that will become the hand-made flame that unites the grills at El Pollo Loco restaurants     * Fire trucks and safety personnel will oversee the event

Promotional stunts can be an interesting way to spend an afternoon. Especially when they involve fire. And food. Tomorrow, in Los Angeles, El Pollo Loco will combine the two in a big way. Like Guinness World Record big. Well, at least the fire part. Read on for the press release, and yes, I posted this solely because of the promotional graphic above.

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June 22, 2011   No Comments

One App, Four Thousand Skillets. Free.

4,000 Skillets Giveaway with Re-launch of Free Circulon Cooks! iPad App. For more information, visit

Consider this a PSA for those in need of a new skillet. Even though the iPad-owning Public probably doesn’t need a handout… but hey, free! Read on for the whole press release, and more info, here too.

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June 8, 2011   No Comments

Food Channel Top Ten Dessert Trends. No Pie!

The Food Channel presents its Top Ten Dessert Trends for 2011

Apparently Food Channel didn’t get the memo from General Mills. Betty Crocker and Pillsbury have declared 2011 to be The Year of the Pie. And here Food Channel is touting cupcakes as a continuing trend. For shame.

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June 1, 2011   No Comments

Betty Crocker And Pillsbury In Cahoots About Pie

Betty Crocker says: Pie Lovin’ This has been declared the “Year of the Pie” and we are seeing (and eating) creative takes on pies everywhere – from sweet to savory

Foodland — (BTKS Investigative Reports)–In a display of interdepartmental cooperation, Betty Crocker and Pillsbury have revealed that both brands are in support of 2011 being “Year of the Pie.” Both under the umbrella of General Mills, the two culinary powerhouses have separately issued press releases supporting this finding. Just goes to show the power of pie and BTKS is pleased. Pie is superior to cupcakes, and with the marketing power of a global company, the world will soon agree. Mwahahahahahaha!

Pie Lovin’
This has been declared the “Year of the Pie” and we are seeing (and eating) creative takes on pies everywhere – from sweet to savory.

The rest today’s press release follows and includes links to the deliciousness.

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May 29, 2011   1 Comment

White Castle Cake

White Castle celebrates 90th bday with cake.

Everybody loves cake, even fast-food burger restaurants. (Well, okay, maybe not the actual restaurants, but the people behind the scenes do.) Read on to discover news about this 90th bday bash that occurred in Wichita, Kansas.

Sadly, no news regarding the cake was provided.

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May 23, 2011   No Comments

Golden Krust Sauce And A Jerk Burger To Boot

GOLDEN KRUST CARIBBEAN BAKERY & GRILL BURGER Jamaican Jerk Burger with Lime Coleslaw for summer entertaining with Island ease. (PRNewsFoto/Golden Krust Caribbean Bakery & Grill, Chas Orrico) NEW YORK, NY UNITED STATES

You gotta love it when a company includes recipes in a press release. In this case, Golden Krust Bakery has included a couple of recipes in honor of their new line of condiments. And actually, they sound pretty good. Check out the Island Flavored Ketchup:

The perfect accompaniment to savory dishes, this blend of herbs, including scallion, thyme, scotch bonnet peppers, pimento and onions, is an exceptionally flavorful condiment, ideal for meats, seafood, poultry.

Sounds pretty good! Read on for the whole press release, including two recipes.

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May 21, 2011   No Comments