Tag: recipes

Back To School Means Mmm-marketing

Cabot Creamery Cooperative logo

Mmmm… Back to school. It sounds delicious; at least it does to parents and marketers everywhere. Hurried and harried parents not only like to see their kids off to school for some free babysitting, but they like to do so with the minimum amount of hassle. Making time-friendly recipes like the one below help:

Ingredients:

1/3 cup red or green grapes
1/2 ounce Cabot Mild Cheddar or Monterey Jack, cubed
Heaping tablespoon roasted almonds

Directions:

1. Combine in small bowl.

That would be for something called a Munch Bowl. Keep reading to see some others in the form of a press release from Cabot. (Which are juuuuust a little more involved.)

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Date Pizza Specially Designed for Two People

Date, Pancetta and Camembert Flat Bread Pizza

Marketing is a strange beast. Fleischmann’s, the yeast people, are trying to get you to buy their product by turning a simple recipe into a complicated one. In all fairness, the Date, Pancetta and Camembert Flat Bread Pizza recipe that is in the press release below sounds pretty good–if you and your other care to figure out who would be “Baker A” and who would be “Baker B.”

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California Avocado Recipes For Any State

California Avocado Guacamole Tarts (California Avocado Commission)

There’s a good chance the following recipes work with any avocado, and not necessarily California avocados, but I wouldn’t want to risk it. Best to listen to the press release that follows when making California Avocado Guacamole Tarts and Cumin Glazed Ribs with California Avocado Pineapple Salsa.

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The Press Release Recipe Done Right

Grace Young's Stir Fry Tips and Wok Summer Salad Recipe.

Ah, press releases with recipes. Two great tastes that taste great together. Or at least one great taste. Usually. In any event, the following press release pairs not only a recipe for Spicy Stir-Fried Chicken Salad, but it does so while offering a few tips for wok-cooking. Nicely done, Edgecraft, makers of the Chef’sChoice 1520 AngleSelect Diamond Hone Electric Knife Sharpener.

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King’s Hawaiian Carne Asada Sandwich

King's Hawaiian Carne Asada Sweet and Spicy Sandwiches

As far as I’m concerned every press release should contain a recipe. That probably isn’t going to happen any time soon (and actually might not be too appetizing for Dow, Exxon, or say, Applebee’s releases). But at least if you are going to put out a press release with a recipe, do it right. Kings Hawaiian takes the easy way out for their sandwich pictured above and calls for “carne asada spice blend” as one of the ingredients. (By the way a telera or bollilo would be the proper bread to get, but in King’s defense they at least don’t call their creation a torta.) Sigh. Luckily BTKS knows what to do about that.

Read on for the press release, as well as a link for a “carne asada spice blend” that’s worth a try.

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