Tag: marketing

Golden Krust Sauce And A Jerk Burger To Boot

GOLDEN KRUST CARIBBEAN BAKERY & GRILL BURGER Jamaican Jerk Burger with Lime Coleslaw for summer entertaining with Island ease. (PRNewsFoto/Golden Krust Caribbean Bakery & Grill, Chas Orrico) NEW YORK, NY UNITED STATES

You gotta love it when a company includes recipes in a press release. In this case, Golden Krust Bakery has included a couple of recipes in honor of their new line of condiments. And actually, they sound pretty good. Check out the Island Flavored Ketchup:

The perfect accompaniment to savory dishes, this blend of herbs, including scallion, thyme, scotch bonnet peppers, pimento and onions, is an exceptionally flavorful condiment, ideal for meats, seafood, poultry.

Sounds pretty good! Read on for the whole press release, including two recipes.

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Bob Evans New Sausage Design; Still 16-Ounces

The new Bob Evans packaging shows off a more contemporary, yet relaxed look. It depicts Bob Evans’ consistent farm-fresh goodness with images of his farm and his promise.

Package design changes from time to time; the idea is by changing the package, the product will attract new customers. This should come as no surprise, we have all spent an extra second or two hovering over an often-used product that has been repackaged. Usually we decipher the new colors and symbols rather quickly and throw it in the cart without a second thought. For the marketers and designers behind the scenes however, this is very serious business.

Bob Evans announced that the packaging for its food product line will be given an overhaul. An example is the sausage roll pictured above. Hopefully, given the amount of time and effort spent on the redesign they knew enough to not change the amount of sausage in the package from 16-ounces to 12-ounces. (And yes, this post was just an excuse to add that internet-classic link.)

Read the rest of the press release below.

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Hey Ziploc, Men Eat Leftovers Too

Ziploc VersaGlass Container, Variety Pack, 3-Count

There’s a great Simpsons quote in the episode where Milhouse’s dad is getting fired from the cracker factory for being divorced.

“Kirk, crackers are a family food. Happy families. Maybe single people eat crackers…we don’t know. Frankly, we don’t want to know. It’s a market we can do without.”

That’s how it is in marketing too. Marketing is family food. A current Sea-Doo commercial for some reason explicitly shows a shot of a wedding band securely wrapped around a man’s finger as he navigates his water vehicle to the dock. Now Viagra ads and such make at least some sort of sense (for such nonsense), but jet skis? Ah well, that’s how it is. Moms are also the only one’s in the kitchen too…

Read on for today’s press release regarding the Ziploc VersaGlass Container:

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Could’ve Had A V8–But Which One?

Campbell Soup Company, the maker of V8(R) juices, will help make it even easier for people to increase their daily vegetable servings with the introduction of two new varieties of its V8 V-Fusion(R) vegetable and fruit juice: Concord Grape Raspberry and Concord Grape Raspberry Light

Even after all these years, do you still occasionally feel like you ‘could’ve had a V8’? It’s a classic advertising campaign that millions are familiar with. However, modern times require a bit more sophistication in communication and Campbell’s, makers of the vegetable and fruit juice blend, have done so by creating two new flavors to speak to more palates. The two new varieties of V8 V-Fusion vegetable and fruit juice are: Concord Grape Raspberry and Concord Grape Raspberry Light. See what Campbell Soup Company has to say about it after the jump.

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King’s Hawaiian Bread Recipes

King's Hawaiian Original Recipe French Toast

King's Hawaiian Ham and Swiss Florentine Bake

Companies will take any opportunity to issue a press release. In the case of King’s Hawaiian Bread, the occasion is the turning of the seasons. Sounds like a good excuse as any. Especially because they included a couple of recipes in their press release. Ham, cheese, spinach, eggs, syrup, vanilla, cinnamon, and of course, bread. Yum.

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Giant Raisins Overtake California Town

“Raisinets City”, Calif. (March 24, 2011) /PRNewswire/ — March 24th is National Chocolate Covered Raisin Day and in celebration NESTLÉ® RAISINETS® took over the small town of Raisin City, California renaming it: “RAISINETS City” for the day!

As the “the first chocolate covered raisin candy to have a cartoon series”, Raisinets are not exactly inexperienced with innovative marketing. Nestle, makers of the chocolatey snack have organized a takeover promotion involving the small California town of Raisin City. Renaming the town Raisinets City for the day, the event coincides with National Chocolate Covered Raisin Day, but really as we all know, it’s just an excuse to dress up as giant raisins.

Clink on through for the press release and a link to the cartoon series.

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