Well news of this sort is sure to inspire ridicule. At the very least, in how it is presented. PepsiCo announced that they want to “snackify” drinks and “drinkify” food. Yes, they used those words. From the CEO of PepsiCo:
“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.”
And the result? Tropicana Tropolis, a new “portable kids snack” that will be available in three fruit blends starting at the end of this month. Named CherryWorld, GrapeWorld and AppleWorld, the fruit squeezers are designed to appeal to kids while an “online universe will allow them to discover the fun in fruit through interactive games.”
Continue reading “Drinkify” To Your Heath With Tropicana Tropolis