New BK Stuffed Steakhouse Burger Looks Wrong Way

Well, I’ll admit it’s not the first thing I thought of when I saw the new BK Stuffed Steakhouse Burger, but it did remind me of Eddie Murphy’s classic sketch about a McDonalds burger. His ‘house-burger’ that he described had peppers and onions integrated throughout the patty, while Burger King’s new offering “stuffs” the patty with jalapeño peppers and Cheddar cheese.

Look forward to a television campaign starting January 17.

(Psst, Burger King. This is what a stuffed burger is supposed to look like.)

Press Release:

New BK STUFFED STEAKHOUSE™ Burger Spices Things Up from the Inside Out with Jalapeño and Cheddar

Burger King Corp. Stuffs Bold Taste in Every Bite with Its First-of-Its-Kind Menu Addition

MIAMI–(BUSINESS WIRE)–Burger King Corp. is spicing up its menu from the inside out with the introduction of the new Jalapeño & Cheddar BK STUFFED STEAKHOUSEâ„¢ burger. This premium sandwich packs a flavorful punch of robust ingredients with bits of jalapeño peppers and Cheddar cheese inside the juicy flame-broiled burger that’s topped off with creamy poblano sauce, ripe tomatoes and crisp lettuce on a premium bakery bun. The Jalapeño & Cheddar BK STUFFED STEAKHOUSEâ„¢ burger is available for a limited time only at participating BURGER KING® restaurants nationwide at a suggested retail price of $3.99.

“Our guests have expressed their love for our quality burgers, and we know that they enjoy the bold combination of spicy and cheesy in a big way,” said Jonathan Muhtar, vice president, global product marketing and innovation, Burger King Corp. “With our first ever stuffed sandwich, we’re giving our guests what they want – juicy 100-percent beef infused with jalapeños and Cheddar for an experience you can see and taste in every bite.”

Starting Jan. 17, national TV advertising will showcase the Jalapeño & Cheddar BK STUFFED STEAKHOUSE™ burger’s quality ingredients and innovative build.

BK® Restaurants Get “Stuffed”

BKC is also inviting Facebook friends and local fans to “stuff” BK® restaurants in three select markets. During the promotion at a set time and date, customers who stop by a specific restaurant can enjoy a free Jalapeño & Cheddar BK STUFFED STEAKHOUSE™ burger and other free giveaways, while supplies last. Check out Burger King Corp.’s Facebook page throughout the promotion for more details and to find out specifics on dates, times and locations.