marketing | Beyond The Kitchen Sink

Missing Corn Syrup

Corn syrup often gets overlooked in the pantry. Although Karo, the corn syrup people, have issued a press release containing sweet recipes, they seemed to have missed a good opportunity. Not only are the associated photos reminiscent of faded 70s cookbooks, but they are small and not at all appetizing. (Clicking on photo will not enlarge.)

Press release follows. With bonus chocolate ice cream recipe (and photo). There would be a link to their website, but they seemed to have missed that one too. Ouch. Enjoy… assuming you remember what Karo corn syrup looks like.

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Jell-O Pudding Face Knows How You Feel

Jell-O Pudding Face

Brighten up, people! If you don’t, you will receive free pudding. Oh wait, maybe that’s a reason to stay with the frowny face. In any event, Jell-O Pudding Face knows how you feel. The marketing campaign consists of a website that tracks the mood on Twitter. Too many frowny faces= free pudding! The innovative campaign also features a physical billboard in NYC. (FYI: it is above a retail space for lease, if you wish to work under Pudding Face.) Check out the source link for photos of the billboard, and keep the frowns coming!

(Via Oh Gizmo!)

Date Pizza Specially Designed for Two People

Date, Pancetta and Camembert Flat Bread Pizza

Marketing is a strange beast. Fleischmannâ€™s, the yeast people, are trying to get you to buy their product by turning a simple recipe into a complicated one. In all fairness, the Date, Pancetta and Camembert Flat Bread Pizza recipe that is in the press release below sounds pretty good–if you and your other care to figure out who would be “Baker A” and who would be “Baker B.”

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Cheesy Poofs Are Happening

Frito-Lay Cheesy Poofs

While some may say we have enough salty snacks without the need to add fictional items to the store shelves, others may say, “No Kitty, my Cheesy Poofs!” Cartman, along with everybody else, will finally get their chance from August 28th through September 18th. Frito-Lay has partnered with Comedy Central to produce the iconic package from South Park. The limited edition snack will have a hefty run of 1.5-million bags, finally giving fans of show a chance to try Cheesy Poofs–assuming Cartman doesn’t get to them all first.

(Via Bites)

Parmesan Pencils For Writing In Cheese

Parmesan Cheese Pencils form The Deli Garage

Freshly-shaved parm is a great way to add texture and flavor to anything from pizza to salads. And now, paper too. The Parmesan Cheese Pencils form The Deli Garage are a clever spin on the traditional method of shaving the cheese. Formed into the shape of a pencil, each cheese stick is embedded with extra flavor: chili, pesto or truffle. A pencil sharpener is included with the ‘pencils’ and allows for instant shaving of the cheese over anything and everything, including delicious, delicious words.

Attention Furries: Free Food

Chick-fil-A Offers FREE Meals to Cow-Dressed Customers on July 8 Seventh Annual Cow Appreciation Day Coming to Chick-fil-A

Oh, those wacky chicken-hawking cows. They want you to “Eat Mor Chikin”, and they are willing to pay for it. Dress up like a cow and on July 8th, you can get free chicken (or chikin) at Chick-fil-A. Dress up like a cow on July 9th and you’ll have to pay for it. But then again, you’ll be dressed up like a cow, which may or may not have happened anyway.