As the “the first chocolate covered raisin candy to have a cartoon series”, Raisinets are not exactly inexperienced with innovative marketing. Nestle, makers of the chocolatey snack have organized a takeover promotion involving the small California town of Raisin City. Renaming the town Raisinets City for the day, the event coincides with National Chocolate Covered Raisin Day, but really as we all know, it’s just an excuse to dress up as giant raisins.
Clink on through for the press release and a link to the cartoon series.