Today, July 30, Is National Cheesecake Day!

The Cheesecake Factory's new Hershey's Chocolate Bar Cheesecake will be available on National Cheesecake Day, July 30.

That’s the new Hershey’s Chocolate Bar Cheesecake from The Cheesecake Factory up there. Looks good, doesn’t it? Today being National Cheesecake Day you can try it for half-off (the price, not the slice). Read the press release below for all the mouth-watering details.

The Cheesecake Factory Celebrates National Cheesecake History Month and National Cheesecake Day Offering Any Slice at Half Price on July 30

Hershey’s Chocolate Bar Cheesecake Introduced to Culminate National Cheesecake Month

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–As National Cheesecake History Month concludes, The Cheesecake Factory® welcomes its newest cheesecake flavor, Hershey®’s Chocolate Bar Cheesecake, with layers of chocolate cheesecake, moist chocolate cake and ganache, topped with a creamy chocolate frosting and chocolate chips. The Hershey®’s Chocolate Bar Cheesecake will debut in all of its restaurant locations nationwide beginning National Cheesecake Day, July 30.

The Cheesecake Factory will also commemorate National Cheesecake Day on July 30 by offering all dine-in guests “Any Slice at Half Price*” including its new Hershey®’s Chocolate Bar Cheesecake.

“Hershey®’s chocolate is pure and simple, and we are pleased to mix this classic confection with our legendary cheesecake to create our newest flavor,” said David Overton, Founder of The Cheesecake Factory. “We believe that the combination of Hershey®’s chocolate and our creamy cheesecake will become an instant classic and look forward to introducing this wonderful new flavor on National Cheesecake Day.”

Throughout National Cheesecake History Month, The Cheesecake Factory has interacted with cheesecake lovers on Facebook sharing legends of cheesecake’s important role in historical events in the nation’s heritage.

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*One slice of cheesecake per dine in guest. Must be present. The Hershey®’s Trademark and trade dress are used under license.

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 165 full-service, casual dining restaurants throughout the U.S., including 151 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit

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