Promotional stunts can be an interesting way to spend an afternoon. Especially when they involve fire. And food. Tomorrow, in Los Angeles, El Pollo Loco will combine the two in a big way. Like Guinness World Record big. Well, at least the fire part. Read on for the press release, and yes, I posted this solely because of the promotional graphic above.
Tag: marketing
Eatensil Is A Utensil For Everything

If you’re in London (and surrounding areas) you can use the internet to eat. Well, to order to eat, that is. Of course they do everything backwards (and on the wrong side of the road) back there, so instead of calling it ‘take-out’ they say ‘takeaway’. And Just-Eat is the internet-y way of ordering.
But what to do when the fish and chips arrive without the little wooden fork? Well, in a clever marketing bit, Just-Eat has created the Swiss Army knife of utensils, the Eatensil. Packed into the monstrosity is a pizza cutter, a wooden chip fork, chopsticks, a knife, a fork and a spoon. And for good measure a bottle opener is housed directly in the body. It doesn’t look like the Eatensil is in actual production, but I’m guessing that even over there, the pizza does arrive pre-sliced.
Food Channel Top Ten Dessert Trends. No Pie!
Apparently Food Channel didn’t get the memo from General Mills. Betty Crocker and Pillsbury have declared 2011 to be The Year of the Pie. And here Food Channel is touting cupcakes as a continuing trend. For shame.
Continue reading Food Channel Top Ten Dessert Trends. No Pie!
Betty Crocker And Pillsbury In Cahoots About Pie
Foodland — (BTKS Investigative Reports)–In a display of interdepartmental cooperation, Betty Crocker and Pillsbury have revealed that both brands are in support of 2011 being “Year of the Pie.” Both under the umbrella of General Mills, the two culinary powerhouses have separately issued press releases supporting this finding. Just goes to show the power of pie and BTKS is pleased. Pie is superior to cupcakes, and with the marketing power of a global company, the world will soon agree. Mwahahahahahaha!
Pie Lovin’
This has been declared the “Year of the Pie” and we are seeing (and eating) creative takes on pies everywhere — from sweet to savory.
The rest today’s press release follows and includes links to the deliciousness.
Continue reading Betty Crocker And Pillsbury In Cahoots About PieIt’s Official: Pie Is The New Cupcake
Well, it’s about time. Cupcakes are good and all, but they don’t do savory. Pie is clearly superior. Pillsbury has made it official and has decreed 2011 to be “The Year of the Pie.” Whether or not the company’s low-risk announcement will alter the course of the cupcake trend is yet to be seen, but they got it right by including recipes in their marketing push. Shown above is the Chocolate Chip Cookie Stuffed Pie, and all the recipes can be found at Pillsbury.com/Recipes.
Read on to see the list of Top 10 Pies to Try.
Quite Possibly The Worst Amazon Product Photo Ever
Look no further if you want to pick up a Tupperware Super Mega Tumbler Red Only because you have just found it. Granted, it’s not exactly easy to see, but hey, you could always go by the product description.
Product Description:
hours of personal refreshment close at hand with this exclusive beverage server. Fill twice a day to get the recommended daily intake of water. Includes airtight, liquidtight seal with flip top drinking spout.