Happy 4th of July! What better way to celebrate than with a meal like above? The above ad was found while perusing the Period Paper Storefront
Tag: advertising
Daybreaker Sandwiches: Warm Inside And Out
Advertising firm Colle + McVoy created an innovative campaign for Caribou Coffee by transforming bus stops into mock toaster ovens. Complete with real working heaters, the larger than life installations are designed to promote toasted breakfast sandwiches.
From the firm:
To help Caribou Coffee launch its hot and fresh Daybreaker breakfast sandwiches, we decided to heat things up a bit. To do this, we created ovens out of transit shelters, complete with real heaters and working clocks. This not only allowed us to showcase Caribou’s new Hot ‘n Wholesome menu items, it also benefited Minnesotans during their frigid winter commutes.