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Reese’s Peanut Butter Cups Go Mini At CES

In one of the most unexpected launches at the Consumer Electronics Show (CES), the Reese’s® brand, makers of Reese’s Peanut Butter Cups, today, unveiled the latest mini-innovation in candy snacks – Reese’s Minis. Billed as the “Next Big, Little Thing™,” Reese’s Minis are making history as the smallest Reese’s Peanut Butter Cups ever, and the first snacking candy to be introduced at CES. In fact, Reese’s Peanut Butter Cups is The Official Candy of the Consumer Electronics Show.

It might not be the biggest news out of CES 2011, but it could be the littlest. Well, the most edible at least. Taking advantage of the electronics show to announce a new miniature product may be commonplace, but The Hershey Company usually isn’t involved. However, when the announcement is regarding Reese’s Peanut Butter Cups, they get the benefit of the doubt.

Billed as the “Next Big, Little Thing”, Reese’s Minis are tiny versions of the popular peanut butter and chocolate treat. Available in two sizes, the candy snack comes unwrapped, making them easy to eat.

Or as Anna Lingeris, spokesperson for the Reese’s brand puts it:

“And they solve an important issue for techies, too – their size and unwrapped state makes them ergonomically perfect for one-handed internet surfing or tapping out a text message.”

Sure, why not? It’s Friday!

Oh, and to justify the timing, here’s a photo to put it all in perspective.

MINI IS THE NEXT BIG THING AT CES. Intel Corporation and Reese's® Peanut Butter Cups launch exciting new

Intel And Hershey’s Press Release:

MINI IS THE NEXT BIG THING AT CES. Intel Corporation and Reese’s(R) Peanut Butter Cups launch exciting new “mini” innovations at the 2011 Consumer Electronics Show in Las Vegas. The new 2nd Generation Intel(R) Core(TM) processor, which is packed with 1 billion transistors and delivers entirely new visual experiences for laptop PC users, is compared here to a dime and the new Reese’s Minis, the smallest, unwrapped version of Reese’s Peanut Butter Cups.

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1 darci { 02.09.11 at 3:33 pm }


2 Tiny Love « jenvitalephoto { 04.07.11 at 12:15 pm }

[…] about food. It proves to be an interesting topic, so I could NOT resist giving major kudos to Hershey for coming up with these tiny, unwrapped bite-sized delights. Reese’s Peanut Butter Cups are […]

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