Well, somebody either had a happy accident in the kitchen or couldn’t decide whether to make brownies or brittle–either way, the two are now combined. Brownie Brittle was conceived with brownie edge lovers in mind; every bite is crispy. Now available in the three flavors nationwide, the dangerous delicious snack can be found in Chocolate Chip, Peanut Butter Chip and Toffee Crunch varieties.
Read on for the press release…
Brownie Brittle — Fancy Food Show and Television Star — Now Available Nationwide
PALM BEACH, Fla., March 17, 2011 /PRNewswire/ — Sheila G Brands’ latest snack sensation — Brownie Brittle — combines rich brownie taste with a crisp cookie crunch and is now available for sale nationwide. Brownie Brittle received an amazing response from top-level gourmet food buyers attending this year’s Winter Fancy Food Show in San Francisco, where it was described as the “most unique and best-tasting product” featured in the New Product Showcase.
Among the enthusiasts recognizing Brownie Brittle as an outstanding, one-of-a-kind snack was Susie Timm, producer of Foodies Like Us, a show that airs on the Phoenix Fox affiliate. Ms. Timm chose Brownie Brittle from among the 1,800 products featured at the trade show and highlighted it on her broadcast.
Brownie Brittle also caught the attention of Scott Silverman, VP of Specialty Food at Rice Epicurean Market in Houston, Texas. Mr. Silverman’s reaction: “Who does not like the crispy edges of a brownie? This product takes those delicious crispy edges to a whole new level. One of the best new snack foods I have seen in a long time.”
The idea for Brownie Brittle came to Sheila G. Mains, president and founder of Sheila G Brands, as she was strolling past trays of brownies cooling in their racks. Her habit of snacking on the crunchy, rich chocolate batter left on the rim of the sheet pans sparked an idea: What if I could find a way to make just the crispy edges.
“It’s been a labor of love for me, filled with the challenges of perfecting the process and bringing it to market. It was the reactions from those who tried it that kept me going,” said Ms. Mains.
Brownie lovers can find the listing for Rice Epicurean Market and other stores carrying Brownie Brittle by visiting browniebrittle.com. The Web site also lets independent retailers order Brownie Brittle for their stores.
Sheila G Brands, Inc., a woman-owned company in Palm Beach, Fla., has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle, the company’s flagship product, is a shelf-stable retail snack made in America and available in Chocolate Chip, Peanut Butter Chip and Toffee Crunch flavors.