Well news of this sort is sure to inspire ridicule. At the very least, in how it is presented. PepsiCo announced that they want to ‘snackify’ drinks and ‘drinkify’ food. Yes, they used those words. From the CEO of PepsiCo:
“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.”
And the result? Tropicana Tropolis, a new “portable kids snack†that will be available in three fruit blends starting at the end of this month. Named CherryWorld, GrapeWorld and AppleWorld, the fruit squeezers are designed to appeal to kids while “an online universe will allow them to discover the fun in fruit through interactive gamesâ€.
To be fair, the official press release doesn’t resort to such goofy made-up words, and elaborates on the product as such:
It boasts a smooth blend of real squeezable fruit, is a good source of fiber, and offers 100 percent of the recommended daily value of vitamin C, with no added sugars, artificial sweeteners or high fructose corn syrup; and no artificial flavors, colors or preservatives.
Expect to see the cherry, grape and apple blends in Midwest test markets starting this month. And then frozen, stuck on a stick and deep-fried this summer at the state fair.
(Via Consumerist and WSJ)